Nike’s Summer Hoops

August 15, 2007 by  

Nike My Hoops

Nike’s latest campaign pays homage to where players made their game – back where they came from. The elements incorporated in the designs are actual details from their respective towns, battlegrounds, schools and streets. The final artworks are in collaboration with some of the more progressive graphic design and multimedia outfits in Manila through Nike Philippines and Ogilvy & Mather.

Nike Summer Hoops

The nike web site is still fixing *some of* the media/execution at site. Take a peek here instead.

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