adidas went all in at ALL24

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adidas aficionados came and conquered for a full 24-hour long summer shindig at the adidas ALL24 held last May 14-15 at the Eastwood grounds. It was definitely a weekend of passion as thousands of people from the adidas community showed their love for the iconic three-stripes. From the talented youth to professional athletes, to A-list celebrities and world-class artistes – all these people unified to celebrate their passion and their love of the game.

Whether its sport, street, or style – adidas ALL24 has been organized as a platform that encourages the youth to go all in. Encompassing many different categories from basketball, football, running, to skateboarding, graffiti, dance, music, and fashion, the event proudly shows the diversity and distinctive presence across different sports, cultures and lifestyles that only adidas can bring.

The weekend started with a bang as the world-renowned choreographer of Madonna named Norman Shay flew in and shared his breakdancing moves. The energy throughout the event was never-ending as the youth went all in on the various activities. It was an experience of a lifetime as the hopeful participants battled it out. B-boy contenders showed their stunts and fancy footwork and endured their face-offs. Graffiti artists earned some street cred as they created their colourful adidas masterpieces. Runners had their adrenaline pumping as they ran the Eastwood relay race. Futsal players scored some points as they made their goals. And ballers demonstrated mad skills as they were doing their hoops and dunks. Round the clock, A-list celebrities, top athletes, bonafide artistes, and famous dance crews, and the movers and shakers of the fashion industry showcased their love and support for adidas.

The winners are the ff: BBoy Ranz, the Ballers Republic basketball team, the South Elite futsal team, the Tracksters running team, skater Marvin Basinal, the XXX graffiti team, the Unschooled dance team, and fashion designer Danica Rio Navarro.