ADIDAS TRANSFORMS THE ICONIC SUPERNOVA GLIDE WITH BOOST

January 17, 2014 by  

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ADIDAS TRANSFORMS THE ICONIC SUPERNOVA GLIDE WITH BOOST

Herzogenaurach, Germany (December 2013) – adidas has launched the
Supernova Glide BOOST™, a combination of the precision crafted Supernova
system and the revolutionary energy return of BOOST™ technology.

Launched earlier this year, BOOST™ provides a higher energy return than
any other foam cushioning material in the running industry. The Supernova
Glide has endured as one of adidas’ most successful technical running
shoes, highlighted by adidas’ Torsion System, a Continental rubber outsole
and an engineered mesh upper. With the addition of adidas’ BOOST™ superior
cushioning, the latest edition of Supernova Glide is built to provide
runners with the ultimate experience.

“It was a natural next step to combine the highly effective running
technology of BOOST with the trademark Supernova line,” said Andrew Barr,
Senior Product Manager, adidas Running. “The Supernova Glide is regarded
as the runners’ shoe. Adding adidas BOOST™ technology will help take this
iconic shoe and the runners who wear it to the next level.”

The engineered mesh upper ensures movement feels natural and provides
support where needed. A full-length stability Torsion System allows the
runners’ heel and forefoot to move naturally while the mid-foot remains
flexible and stable. Ultimate grip for better traction in all weather
conditions is provided by a high performance Continental™ rubber outsole.

“The Supernova Glide BOOST provides runners with a strategic compilation
of our most innovative technology,” said Barr. “adidas has once again
expanded the boundaries in the running category with the launch of
Supernova Glide BOOST.”

The Supernova Glide BOOST™ 6 is available for purchase at leading adidas
Sport Performance and Runnr Stores in the Philippines with a recommended
retail price of PHP 5995.

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