To celebrate the historic 5-peat win of the Ateneo Blue Eagles, Nike Philippines, the official outfitters of the team has released limited edition Nike-Ateneo Championship shirts. Nike Philippines has supported the Blue Eagles throughout this season by providing them with premium performance gear to enhance their game. The Nike-Ateneo Championship shirts are available in select Nike stores nationwide for Php 1,495.
Nike has unveiled its Nike GS football boot in London today, the lightest, fastest, most environmentally-friendly production boot the company has ever made.
Due to be worn this summer, designers were challenged to create a new football boot stripped down to include only the essential elements that deliver lightweight performance and high speed control in game situations. The resulting boot is constructed using renewable and recycled materials and designed for explosive performance on the pitch and lower impact on the planet.
Every component of the Nike GS has been optimized to reduce weight and waste, creating Nike’s lightest football boot ever at 160 grams for a size 9.
Conceived and engineered in Italy, the Nike GS features recycled and renewable materials throughout the upper and plate design. A bio-based traction plate made primarily from castor beans ensures strength and flexibility on pitch alongside a sock liner made from 100% castor beans. The boot laces, lining and tongue are made from a minimum of 70% recycled materials. The toeboard and collar, feature at least 15% recycled materials.
“The Nike GS is the lightest and fastest football boot we’ve ever made and really defines a new era in how we create, design and produce elite football boots,” said Andy Caine, global design director for Nike Football. “When you can deliver a boot that combines high end performance and a low environmental footprint that’s a winning proposition for players and planet.”
Nike GS includes the following performance, recycled and renewable materials in the new boot:
Traction Plate & Stud Configuration:
Nike GS traction plate combines a high performance chassis with a strong responsive and agile form. The sole plate is made of 50% renewable Pebax® Renu (a plant derived material made with 97% castor beans) and 50% TPU, made from renewable materials. The plate is 15% lighter than a traditional plate composition.
The traction plate includes a minimalist diamond-silhouette spine, which provides optimal flex and agility in plate performance.
Anatomically positioned studs maximize speed in multiple directions to ensure responsive and assured movement on pitch.
Touch & Control:
A solvent-free Kanga-Lite synthetic upper provides zonal reinforcement for exceptional touch and control. The synthetic upper also supports lockdown on midfoot and arch area.
The lightweight and chemical-free sock liner is made of 100% castor beans and eliminates any layers for a snug fit and enhanced touch on the ball.
Stability & Support:
Anatomical and asymmetrical heel counter and heel bucket locks the foot down for stability and support. The counter is made of Pebax® Renu, derived from castor bean oil.
Nike GS will be available through Nike.com and selected online retailers from August 15th. The price will be $300.
More details at www.nikebetterworld.com/nikegs.
Jeremy Lin wore a new Nike Zoom Hyperfuse Low iD basketball shoe during Orlando’s Big Weekend, which began last Friday evening. Customized for Lin, the Nike Zoom Hyperfuse includes mesh on the upper for lightweight breathability and a seamless fit. Lin’s shoe of choice is ideal for players with his versatility, and it features Nike Zoom technology for a soft, yet responsive, cushioning system.
Available for customization on NIKEiD.com in the United States, the shoe can be customized with colors throughout and marks on the tongue top and collar. Consumers can replicate the exact customization options for this shoe created for Jeremy Lin, which can be found at NIKEiD.com.
NIKE LAUNCHES “KOBESYSTEM: SUCCESS FOR THE SUCCESSFUL” CAMPAIGN – Five-Time Champion Kobe Bryant Inspires Global Leaders to Adapt to Succeed
MANILA, 18 January 2012 – In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business, entertainment and sports leaders across the globe to reach for even greater success in their own lives. Dubbed “The KobeSystem: Success for the Successful,” Bryant’s winning philosophy is grounded in his proven ability to adapt to succeed as a player and also reflected in his revolutionary new signature shoe, the Nike Kobe VII System Supreme.
Bryant knows a thing or two about adapting over the course of his 16-year career as a five-time World Champion, thirteen-time All-Star and gold medalist. He’s learned the importance of motivation, attention to detail, preparation and leadership. This experience is brought to life in Kobe’s new role as a motivational speaker expanding beyond the traditional success pyramid by challenging others to go “over the top” even when they think they’re reached their peak.
“It’s fun to work with a group of very successful people and inspire them to reach new levels of success by using the KobeSystem,” said Bryant. “I’m teaching them how to adapt to succeed to go to that “next level.”
The cast features the following leaders from stage to screen, field to court, outer space to real-life motivational speaker:
Aziz Ansari, Acclaimed comedian and actor
Richard Branson, Entrepreneur and philanthropist
Landon Donovan, International soccer star
Larry Fitzgerald, All-Pro football player
Jerry Rice, Hall-of-Fame football player
Tony Robbins, Motivational speaker and best-selling author
Paul Rodriguez, Skateboard extraordinaire
Hope Solo, Gold-medal winning soccer player
LeeHom Wang, Award-winning Chinese entertainer
Kanye West, Multi-platinum recording artist
Serena Williams, Grand Slam tennis champion
The KobeSystem campaign’s overarching mantra of ‘Attack Fast, Attack Strong’ was built upon Kobe’s new footwear, the Nike Kobe VII System Supreme. The Nike Kobe VII System Supreme is a performance footwear system allowing players to adapt to succeed by customizing the shoe, switching ankle support and midfoot cushioning. The Nike Kobe VII System Supreme edition includes two interchangeable insert options allowing players to switch out the cushioning and ankle support to match their style of play. The Attack Fast insert features a Phylon midsole with Nike Zoom units in the forefoot and heel for lightweight responsiveness, while the Attack Strong insert offers a full-length Cushlon midsole and an ankle cuff for a plush, comfortable ride with great support. Kobe debuted the new shoe on Christmas day and will wear it throughout the season, adapting to his needs.
“Kobe’s versatility on the court combined with the adaptive nature of his latest signature shoe, the Nike Kobe VII System Supreme, fueled this new campaign,” said Adam Roth, Global Marketing Director for Nike Basketball. “Kobe’s success truly transcends the court and can inspire others to go beyond what they think is possible. This multi-media campaign invites consumers to be an active part of the KobeSystem, in sport and in life.”
In addition to the TV spot, the KobeSystem personalities will be featured in a variety of digital content films including testimonials proclaiming their affinity for “the system” and individual films showing where they fit on Kobe’s success pyramid. Beginning January 23 the KobeSystem will take over Nike Basketball’s Twitter handle – @NikeBasketball. The #KobeSystem hash tag will be tied to the campaign.
Shot in Hollywood, the Nike KobeSystem “Success for the Successful” commercial spot was directed by Jody Hill. Known for his role as co-creator and executive producer of the series Eastbound & Down, Hill has directed, produced and acted in a variety of features films. The campaign was produced by Wieden + Kennedy of Portland, Ore.
For more information on the #KobeSystem campaign including behind-the-scenes content visit NikeInc.com.
It does not have the power lacing technology but the shoe pair is still cool. And oh, the project’s cause is cooler. All net proceeds from the auction sales will go directly to The Michael J. Fox Foundation for Parkinson’s Research. Introducing the future of Nike Footwear. The 2011 Nike MAG shoes have arrived. 1500 of the famous, LED-electroluminescent shoes will be auctioned on eBay, Sept 8th – Sept 18th.
Based on an original movie prop used in Back to the Future Part II, the 2011 Nike MAG shoes have been entirely rebuilt and perfected.
They feature an electroluminescent outsole, space-age materials and a rechargeable internal battery good for 3,000 hours.
And while they are not recommended for playing sports, these highly limited shoes will very likely command attention wherever they are worn.
Nike Basketball & Kobe Bryant Trivia â€œThe Black Mambaâ€ Exclusive Premier Tickets Giveaway (Trivia Question No. 1)
Nike and Kobe Bryant today premiered an all-new trailer previewing the upcoming Black Mamba film and confirmed the films launch during the 2011 All-Star Weekend in Los Angeles.
Nike and LeBron James Unveil the Lighter and Leaner LEBRON 8 V/2. Design Geared Toward Critical Second Half of the Season…